What should my url be

Let's break down this URL structure below. The scheme tells web servers which protocol to use when it accesses a page on your website. This security protocol protects your website visitors and implementing it will help your site rank better on Google. Subdomains also bucket your website into its main content categories and shows Google and your visitors that there's more information on your site than just a homepage. T-shirts and mugs would be other subfolders of this page.

Originally published Jul 29, PM, updated October 12 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software.

Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Matt downplays their ranking factor role in favor of other factors related to user experience and marketing — which is similar to how he also downplayed keywords in the URL. Make URLs for users. Also, on mobile you usually don't even see them. I wouldn't worry about keywords or words in a URL. In many cases, URLs aren't seen by users anyway. Google is instead using the category name in the search results for sites that feature breadcrumb navigation or breadcrumb navigation structured data.

If Google did highlight the keywords in the URL, it might have helped to draw the eye to the listing—but this is not the case. Aside from a very minor possible ranking factor weight, there are clear benefits to site visitors for keywords in a URL. When in doubt, optimize for the user because Google always recommends making pages useful for users. Keeping your URLs standardized will help prevent linking errors within the site and from outside of the site, too. Using a less relevant keyword as the category name is a common mistake that comes from choosing the keyword with the most traffic.

When in doubt, pick the words that are most relevant to users who are looking for the content or products that are contained within those categories. The benefit of updating the content and the title year after year and keeping the same URL is that all of the links that went to the previous year of content remain.

But I still see a lot of people using dates in their URLs. Yes, you can redirect the page to a new URL. In fact, Google states that:. It can also help search engines understand what content the webmaster thinks is important. And to help users and Google make sense of all these different pages, I used an organized URL structure.

In fact, using a ton of folders makes your navigation more complicated, not simpler. HTTPS is the new standard. Or a list post. My URL would suddenly become obsolete.